Yves Behar opens with memories of his childhood and speaks of how objects tell stories.
After having gone to design school, Behar felt a calling towards Silicon Valley.
However, he was not satisfied with being a colourist or a stylist, just designing skins.
He wanted to work on important stuff, the entire human experience.
He focused on human needs and new experiences for users.
Behar stressed on the different values which are pumped into the products we make and how they in turn give value to the object.
Behar reminds all viewers of this video of the value of objects and how they each tell different stories.
He drives home the point that design goes far deeper than just aesthetics, and that functionality and the feel of the product are key aspects.
Image sourced from:
http://images.ted.com/images/ted/42635_254x191.jpg
Link to Yves Behar's youtube video:
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